AFC & Blu Marketing Materials

Always On +
Merchandising

What is Always On?

Always on is a continuously running campaign to your most brand receptive customers and prospects. How do we determine that audience? We model your existing customers and score them based on over 3,000 data points to build a common profile of those individuals and families. We then are able to find prospects that fit the brand receptive profile in your market area. Once the audience is defined, we match those offline individuals to online digital users and are able to serve our marketing efforts to only those individuals—saving previously wasted spend on brand resistant individuals.

Four Goals of Always On

P

Drive Volume



Build Pipeline



Build Brand Awareness

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Prove Investment

There is no better predictor of future behavior than past and present behavior.

Blu has analyzed over 2 million patient records from over a hundred clinics.

Beginner Plan

Digital Only

Call

120-Day Campaign Length
12,000 Targeted HHs
250,000 Est. Facebook Imp.
475,000 Est. Display Imp.
No Direct Mail

Professional Plan

Digital + Direct Mail

Call

120-Day Campaign Length
12,000 Targeted HHs
250,000 Est. Facebook Imp.
475,000 Est. Display Imp.
20,000 Direct Mail Pieces

Intermediate Plan

Digital + Direct Mail

Call

120-Day Campaign Length
8,000 Targeted HHs
175,000 Est. Facebook Imp.
325,000 Est. Display Imp.
12,000 Direct Mail Pieces

Seasonal Campaigns

April – Spring Allergy

[Spring Allergy]

May – ER vs Urgent Care & Summer Tips

[ER vs UC + Summer Tips]

June – Summer Tips & ER vs Urgent Care

[ER vs UC + Summer Tips]

July – Summer Tips & Back to School

[Summer Tips + Back to School]

August – Back to School

[Physicals & Immunizations]

September – Back to School & Fall Allergy

[Physicals & Immunizations + Fall Allergy]

October – Fall Allergy & Flu (with National Flu Prevention Week)

[Fall Allergy + Flu + National Flu Prevention Week]

November – Flu & Cold + Flu

[Flu Fact or Fiction + 5 Tips + Cold & Flu]

December – Cold & Flu + ER vs Urgent Care

[Cold & Flu + ER vs UC]

January – Cold & Flu + Prescription Cards

[Cold & Flu + Prescription Cards]

February – Cold & Flu + 5 Tips

[Cold & Flu + 5 Tips]

March – Spring Allergy

[Spring Allergy]

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55-70 Touches Per Person

Our goal is to expose your brand receptive individuals to relevant and timely messages as much as possible without being overwhelming at the same time.